With $100 in his pocket, he landed in NYC and made his way to 42nd Street on a bus. Soon enough, frustrated by the Europeans lack of imagination, Alex figured why not take the flight to NYC and see what America was all about. He chose Paris as his first stop, but the travel agent told him it was cheaper to fly all the way to America with a stopover in Paris, and to just get off at the stop. According to Alex, this experience вЂњwas a great way of growing up and trying to understand the world.вЂќДЄfter several smaller-scale businesses in Israel and three years in the military, he was set on the idea of moving to Europe to start something big. During his 16 years in Israel, he encountered major culture shock from leaving a communist country to a socialist country with different languages, a different environment, and diving into a melting pot with people from over 100 different countries. Born in the Ukraine back when it was still the USSR, he migrated to Israel in '72 with his parents. If youвЂ™ve ever been bewildered or frustrated with how irrational pricing is for tickets, hereвЂ™s a silver lining that just might make you think differently about it. He helped disrupt Voice Mail, VOIP, virtualization, ground transportation, NYC subways and now banks. Then youвЂ™d better watch out, because thereвЂ™s a good chance heвЂ™s coming to disrupt your industry in a massive and long-lasting way. ThatвЂ™s unless he sees consumers really being taken advantage by big corporations. Still, heвЂ™s not really one to get hung up on money.

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